BUSINESS BRIEF
It is a premium bakery chain based in South India that specializes in offering a variety of traditional and nostalgic baked goods, drawing inspiration from flavors and family memories of the 1990s. The company emphasizes using quality ingredients and has an efficient production model, with about 90% of its products restocked within 2-3 days to ensure customers receive fresh items. The kitchen is equipped with modern baking tools, supporting efficient operations and consistent quality.
- The bakery's outlets, including its café concept that serves all-day breakfast, are open for 15 hours daily. This model supports its aim to offer a wide array of products, such as cakes, pastries, savories, pizzas, and gift hampers
- Operations are streamlined through a central kitchen, allowing for scalability without needing on-site production facilities, which helps maintain cost-effectiveness
Highlights:
- Total number of stores: 5
- Average order value (Walk-in): INR 528
- Average order value (Online): INR 521
- Total walk in orders: 58,004
- Total online orders: 71,538
Products & Services
- Pizza, Burgers & Sandwiches
- Desserts & Pastries
- Savouries
- Cold drinks & Beverages
- Coffee/Tea
- Baked Goodies
- All Day Breakfast
- Gifting
Revenue breakup:
- Savouries: 27%
- Desserts: 28%
- Cakes: 38%
- Beverages: 7%
Proposal
Industry
Food and Beverage
Sub Industry
Processed Food Products
Nature of Business
B2C
Sector
Manufacturing (Own Brand)
Location
India
Region
Southern
Open For Dilution
20 %
Top Customer
Ask
INR 12 Cr
End use of fund
- Working Capital – INR 2 Crores
- Towards Capital Expenditure for new kitchens and branches – INR 10 Crores
Business Operation Information
Financial Information |
2024 (in INR Cr) | 2023 (in INR Cr) | 2022 (in INR Cr) |
|---|---|---|---|
Sales |
5.12 | 0.06 | N.D |
EBITDA |
|||
PAT |
N.D |