BUSINESS BRIEF
The company is a nutraceutical firm with a strong heritage in healthcare, logistics, and product development. Established in 2020 during the pandemic, the company has rapidly grown to 16 products, serving 7+ lakh customers across India. With a vision to blend heritage healing with modern innovation, it operates through leading e-commerce platforms and a growing D2C channel.
Key Highlights:
- 60+ years of healthcare legacy.
- 35+ years in logistics and supply chain.
- 20+ years in product development & operations.
- 8+ years in marketing.
- 16 products currently in the nutraceutical portfolio.
- 7+ lakh customers served with 37.2% retention on D2C.
- 26,000+ products fulfilled monthly.
Business Divisions
- Nutraceutical Products: Formulation and marketing of healthcare & wellness products
- E-commerce & D2C Sales: Distribution via Amazon, Flipkart, D2C website, and other online channels
Products & Services
- Health & wellness supplements.
- Functional nutraceuticals for immunity, fitness, and preventive healthcare
- Multi-channel distribution: Amazon, Flipkart, D2C, Snapdeal, Tata 1mg, Meesho.
Proposal
Industry
Pharmaceuticals
Sub Industry
Pharmaceutical (Nutraceuticals)
Nature of Business
B2C, D2C
Sector
Trading
Location
India
Region
Across India
Open For Dilution
25 %
Top Customer
Ask
INR 15 Cr
End use of fund
- Marketing & Operations: 66.7%
- Product Innovation: 33.3%
Business Operation Information
Financial Information |
2025 (in INR Cr) | 2024 (in INR Cr) | 2023 (in INR Cr) |
|---|---|---|---|
Sales |
15.84 | 10.78 | 2.40 |
EBITDA |
N.D | ||
PAT |
N.D |
