A technology-enabled modular furniture brand focused on providing high-quality, affordable solutions for modern Indian households. The company offers 300+ designs across categories like beds, coffee tables, sofas, and wardrobes, with 100% modular products manufactured in-house across a 2,00,000 sq ft state-of-the-art facility. Built on a robust distribution network of 400+ dealerships and 5 distribution partners, the business serves over 1 million customers, primarily targeting urban and semi-urban professionals and entrepreneurs seeking stylish, durable furniture that combines aesthetic appeal with practicality.

Key Metrics: 

• Pioneer in completely knocked down furniture
• 400+ Dealerships
• ⁠5 Distribution Partners
• ⁠1 Million + Customers
• ⁠300+ Designs
• ⁠Local Brand Presence in 10+ Markets
• Large Automated In-house Manufacturing Facility

Business Divisions

Business has 2 divisions - Manufacturing and Sales. 

Products & Services

1. Knocked Down Furniture - Beds, Side Tables, Etc
2. Modular Kitchens & Wardrobes
3. Interior Design Services
4. Export Ready Quality

Additional Information

Available on request

Industry Consumer Product-manufacturing	Sub Industry Household Goods Manufacturing (Furniture, Home Decor, Kitchen Accessories)
Nature of Business B2B, B2C	Sector Manufacturing (Own Brand)
Reason for sell-off Strategic Realignment or Pursuing New Opportunities
Location India	Region Northern
Open For Dilution 51-75 % (Majority)	Top Customer
Deal Size INR 20 - 25 Cr	Justification Ability to scale revenue to 36 Cr without additional capex Profitable business with regional brand recognition

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