BUSINESS BRIEF
The company is a leading Grassroot, On-Ground & Experiential Marketing that connects brands with Bharat’s farmers, truckers, retailers, and rural consumers through on-ground, creative, and digital activations. With a proven 25-year track record, the company has partnered with 95+ leading brands, executing over 430 campaigns annually. It operates a profitable, asset-light, and scalable business model, delivering a 46% three-year CAGR and strong EBITDA margins.
Positioned in one of India’s fastest-growing marketing domains, the company offers immediate scale and defensible category leadership, making it a rare acquisition opportunity in the experiential and grassroot marketing space.
Business Divisions
Products & Services
• Experiential Activation – Roadshows, demo vans, trade activations, events.
• Creative & Content – Campaigns, films, audio-visual communication.
• Branding & Gifting – POSM, stands, merchandise.
• IT / Digital & SaaS – Automation tools, dashboards, and offshore digital marketing.
Additional Information
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Ready-to-scale B2B Corporate Gifting E-commerce Platform
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2.6% equity in UK-based Social Media Directions Ltd (valuation £5.07M)
Proposal
Industry
Marketing and Advertising
Sub Industry
Advertising Services, Branding and Creative Services & Experiential and Event Marketing
Nature of Business
B2B
Sector
Services
Reason for sell-off
Strategic Realignment or Pursuing New Opportunities
Location
India
Region
Central
Open For Dilution
100 % (Complete Buyout)
Top Customer
Deal Size
INR 125 - 150 Cr
Justification
Based on market multiple
Business Operation Information
Financial Information |
2025 (in INR Cr) | 2024 (in INR Cr) | 2023 (in INR Cr) |
|---|---|---|---|
Sales |
22.3 | 14.9 | 10.73 |
EBITDA |
|||
PAT |
