BUSINESS BRIEF
A fast-growing frozen healthy treats brand building a ₹1,000 Cr powerhouse through retail, Q-commerce, vending carts, and exports. With a scalable freezer-led distribution model and strong consumer traction, the company is positioned to capture a significant share of India’s ice cream stick market.
Key Highlights:
- 600+ vending carts, 3,000+ retail outlets, and presence in 61+ cities via Zepto & Blinkit.
- 10,400 MT production capacity supporting up to ₹100 Cr topline – no new capex needed.
- Proprietary freezer-led retail engine driving 9x outlet sales uplift.
- Wide SKU ladder (₹20, ₹30, ₹40) including low/no sugar & protein variants.
- Export-ready products with 9-month shelf life, no cold chain required.
- Experienced leadership team (ex-AB InBev, Tata, LSE alumni).
Business Divisions
- Retail Distribution
- Q-Commerce
- Vending Carts
- Exports
Products & Services
- Frozen Fruit Juice Bars – crafted with real fruit pulp, naturally sourced sugar.
- Healthy Frozen Treats – low/no sugar, high-protein SKUs.
- SKU Ladder – ₹20, ₹30, and ₹40 sticks, multipacks
Proposal
Industry
Fast Moving Consumer Goods (FMCG)
Sub Industry
Food & Beverages Manufacturing (Frozen Foods other than desserts)
Nature of Business
B2C, B2B2C, D2C
Sector
Manufacturing & Services
Location
India
Region
Across India
Open For Dilution
15 %
Top Customer
Ask
INR 7 Cr
End use of fund
- 45% Freezer rollout (40,000+ by 2035)
- 40% Infra & staff for growth execution
- 15% Marketing in Q-commerce
Business Operation Information
Financial Information |
2025 (in INR Cr) | 2024 (in INR Cr) | 2023 (in INR Cr) |
|---|---|---|---|
Sales |
5.4 | 4.86 | . |
EBITDA |
|||
PAT |
